![]() ![]() However, the students also identified a number of challenges for any international fashion brand to be taken into consideration. Furthermore, more and more people buy clothes online, which offers great opportunities for international fashion brands. For instance, there is growing consumer optimism in these countries and consumers resulting higher sales, but consumers put great value on quality, style and design. Their findings confirmed that there are plenty of opportunities in the Netherlands and Denmark for creative fashion brands from Poland, such as Risk Made in Warsaw. The Danish and Dutch students focused on market entry opportunities in Denmark and the Netherlands and how to build brand awareness and engage with the consumers. The Kozminski students focused on strengthening Risk Made in Warsaw’s market position in Poland. ![]() Their findings and recommendations were presented at a special event at the company’s store in Warsaw. The students gained insights into consumer attitudes, brand preferences and the latest trends in fashion. They conducted research into markets and held interviews with the target audience. In three different countries student teams worked on the Risk Made in Warsaw project. This was the starting point for an interesting, but challenging project for students from Kozminski University, Amsterdam University of Applied Sciences and the Business Academy Aarhus. But how to market this brand to fashion lovers in the Netherlands and Denmark? How best to make use of online marketing and social media? Since then the brand has become highly successful, both in Poland and other countries, but is now looking for new market opportunities. Risk Made in Warsaw is an innovative fashion and lifestyle brand that started in Warsaw in 2011. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |